by viztrade | Jun 20, 2024 | Uncategorized
In today’s digital landscape, big tech platforms such as Google and Meta have reshaped the advertising industry, capturing significant revenue that was once dominated by traditional media owners. Many media operators are now opting to sell advertising solutions...
by viztrade | Oct 22, 2023 | Uncategorized
So, you’ve made the decision to integrate a self-serve advertising platform into your media portfolio. While your media business is already thriving, with revenue coming in from your direct sales team and programmatic ads, you’re eager to automate and...
by viztrade | Mar 24, 2023 | Uncategorized
Self-Serve Advertising Self-serve advertising has emerged as a game-changing alternative to traditional media sales methods. It enables direct transactions between advertisers and media owners, streamlining the buying process and making advertising inventory easily...
by Chantelle Hall | Aug 7, 2020 | Uncategorized
The internet and all of its works can be – at best- difficult to comprehend. With concerns around user privacy and data tracking becoming more prevalent as technology continually adapts and changes, understanding what is happening with our data is more important than...
by Chantelle Hall | Jul 13, 2020 | Uncategorized
The landscape of the digital advertising world can be, at best, difficult to navigate. Advancements in new technology become catalyst to a constant stream of changes around how advertising can be purchased online. However, these changes often bring confusion. With the...
by viztrade | Jun 15, 2020 | Uncategorized
There are many forms of digital advertising readily available at our fingertips. The ease of using programmatic platforms makes purchasing these advertising formats more stress-free than ever. However, as more businesses undergo the navigation of creating advertising...