by viztrade | Mar 30, 2025 | Uncategorized
Introduction Artificial intelligence (AI) is taking over marketing offering brands powerful tools to enhance customer engagement, optimise advertising and drive business growth. As businesses seek to stay competitive, AI-driven marketing strategies are becoming...
by viztrade | Sep 30, 2024 | Uncategorized
Introduction In today’s fast-evolving marketing landscape, businesses have more advertising channels at their disposal than ever before. Two of the most prominent are traditional media and retail media. While both have their strengths, they serve distinct purposes and...
by viztrade | Aug 30, 2024 | Uncategorized
Introdcution With many media owners utilising Salesforce, Viztrade has created a solution to ensure we can facilitate integrations with the mega CRM System. By making this available, not only do we connect to a partners legacy CRM system, we add data that will provide...
by viztrade | Aug 6, 2024 | Uncategorized
Introduction Retail media encompasses advertising and promotional activities within retail environments, both online and in physical stores. This strategy, while rooted in traditional retail practices, has evolved significantly with the rise of digital spaces and the...
by viztrade | Jun 20, 2024 | Uncategorized
In today’s digital landscape, big tech platforms such as Google and Meta have reshaped the advertising industry, capturing significant revenue that was once dominated by traditional media owners. Many media operators are now opting to sell advertising solutions...
by viztrade | Oct 22, 2023 | Uncategorized
So, you’ve made the decision to integrate a self-serve advertising platform into your media portfolio. While your media business is already thriving, with revenue coming in from your direct sales team and programmatic ads, you’re eager to automate and...
