AI in Marketing 101

AI in Marketing 101

Introduction Artificial intelligence (AI) is taking over marketing offering brands powerful tools to enhance customer engagement, optimise advertising and drive business growth. As businesses seek to stay competitive, AI-driven marketing strategies are becoming...
Traditional Media V Retail Media

Traditional Media V Retail Media

Introduction In today’s fast-evolving marketing landscape, businesses have more advertising channels at their disposal than ever before. Two of the most prominent are traditional media and retail media. While both have their strengths, they serve distinct purposes and...
Viztrade & Salesforce: Integration solution

Viztrade & Salesforce: Integration solution

Introdcution With many media owners utilising Salesforce, Viztrade has created a solution to ensure we can facilitate integrations with the mega CRM System. By making this available, not only do we connect to a partners legacy CRM system, we add data that will provide...
How to Grow Self-Serve Ad Revenue for Publishers

How to Grow Self-Serve Ad Revenue for Publishers

So, you’ve made the decision to integrate a self-serve advertising platform into your media portfolio. While your media business is already thriving, with revenue coming in from your direct sales team and programmatic ads, you’re eager to automate and...