Catch up on the latest blogs from Viztrade and its team
Self-Serve Advertising: Benefits and Advantages
Self-Serve Advertising Self-serve advertising has emerged as a game-changing alternative to traditional media sales methods. It enables direct transactions between advertisers and media owners, streamlining the buying process and making advertising inventory easily...
First Party vs Third Party Cookies: What’s the Difference?
The internet and all of its works can be – at best- difficult to comprehend. With concerns around user privacy and data tracking becoming more prevalent as technology continually adapts and changes, understanding what is happening with our data is more important than...
RTB vs Viztrade: What’s the difference?
The landscape of the digital advertising world can be, at best, difficult to navigate. Advancements in new technology become catalyst to a constant stream of changes around how advertising can be purchased online. However, these changes often bring confusion. With the...
Native vs Display Advertising: What’s the difference?
There are many forms of digital advertising readily available at our fingertips. The ease of using programmatic platforms makes purchasing these advertising formats more stress-free than ever. However, as more businesses undergo the navigation of creating advertising...
Contextual vs Behavioural Targeting: What’s the difference?
The ever-evolving landscape of the digital advertising industry means more pressure on advertisers and agencies to invest their money wisely. With the emergence of new technologies occurring on a daily basis, the pressure of choosing the right advertising channels...
Publishers – future proof your business to reach Gen Z
It's no secret that print media is declining in conjunction with the explosive growth in popularity of digital content. The rising fear of publishers is evidence enough of the current need for change in an ever-evolving industry. It is therefore vital that media...
Advertisers take note: stop ad-stalking me
The word “re-targeting” in combination with the concept of digital advertising is not a new pairing for us as consumers. The ever-increasing usage of the world wide web has brought on a fleet of different strategies by advertisers who are all trying desperately to...
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