How to Grow Self-Serve Ad Revenue for Publishers

How to Grow Self-Serve Ad Revenue for Publishers

So, you’ve made the decision to integrate a self-serve advertising platform into your media portfolio. While your media business is already thriving, with revenue coming in from your direct sales team and programmatic ads, you’re eager to automate and...
Self-Serve Advertising: Benefits and Advantages

Self-Serve Advertising: Benefits and Advantages

Self-Serve Advertising Self-serve advertising has emerged as a game-changing alternative to traditional media sales methods. It enables direct transactions between advertisers and media owners, streamlining the buying process and making advertising inventory easily...