News

Viztrade is regularly in the news, check out what we’ve been up to and our latest opinions on the state of advertising technology

Viztrade’s Simon Larcey on REA partnership, SMEs and self-serve advertising

Simon Larcey, after working in advertising sales in London, founding a media business chaired by Clive James and a martech platform that provided brands with a range of social media solutions…

Viztrade launches self-serve ad buying solution for digital property business REA Group

Self-serve advertising platform Viztrade has launched a self-serve ad buying solution for Australian digital property business REA Group. 

Property whale REA pushes into self-serve ads, eyes $6.2bn of SME krill

REA Group is opening up the baleen in a bid to scoop SME ad krill via a self-serve platform, touting hyper local capability.

REA Group partners with Viztrade for self-service ad buying solution 

The two firms have partnered to create REA Group’s display advertising service, Promote, which allows advertisers to market their business at a hyper-local level, to any of the 15,000 searchable suburbs on realestate.com.au.

REA’s self-serve ad buying platform via Viztrade

Self-serve advertising platform Viztrade has launched an ad buying solution for REA, the majority-owned News Corp online housing classifieds group.

‘Any adtech vendor dreaming up cookie alternatives is kidding themselves’

As the advertising world changes fundamentally, publishers should shun adtech firms touting post-cookie ID solutions – and instead use their rich first party data to build deep value, take back control and get ahead of the pack.

‘Viztrade Launches Facebook Style Self-Serve Solution’

Viztrade Connect is to be launched through the Viztrade platform and enables advertisers to purchase advertising from publisher websites with no friction and full visibility into the cost of the media…

‘Independent programmatic platform launches self-serve solution for SME publishers’

Viztrade Connect is to be launched through the Viztrade platform and enables advertisers to purchase advertising from publisher websites with no friction and full visibility into the cost of the media…

‘Viztrade launches DIY solution for publishers to generate direct ad revenue’

Independent programmatic platform Viztrade has launched Viztrade Connect, a new tool for publishers to sell ads directly to small and mid-size enterprises (SMEs). The business is billing it as a Facebook-style self-serve solution for publishers…

‘Viztrade launches Facebook-style self-serve solution for publishers’

Independent programmatic platform Viztrade has launched a self-serve solution for publishers to generate digital advertising revenue directly from their own websites. Viztrade Connect is to be launched through the Viztrade platform and enables advertisers to purchase advertising from publisher websites…

‘Facebook has played its trump card’

Facebook has threatened to block news altogether for Australian users of its platforms should the government’s proposed news media bargaining law be passed, a shocking move that media experts say shows just how concerned the tech giant is about a regulation domino effect…

Publishers: Stop expecting handouts from Facebook and Google, start innovating

Facebook and Google direct enormous volumes of traffic to news publishers. But instead of paying for the privilege, like other brands do, publishers expect to get paid. Simon Larcey says that instead of the ‘last-ditch, half-assed cash grab’, media companies need to, unsurprisingly, innovate…

COVER STORY: Adobe Downgrades Its Adtech Commitment. So What’s Going On?

Adobe is getting out of the adtech managed services businesses. CEO Shantanu Narayen told investors last week during a Q2 earnings call the company will not continue to offer its Advertising Cloud transaction services…

Australian media organisations come together on fund to support local publishers

Australian ad tech firm Viztrade is leading the launch of a digital media fund, which it hopes will allow marketers to invest directly into local news businesses and publishers…

Can Australia save local journalism by forcing Google and Facebook to share out ad revenue?

The Sunraysia Daily is a tabloid newspaper that’s been published in the north-western Sunraysia region of Victoria, Australia since 1920. Staff there had been looking forward to celebrating the title’s centenary later this year, but on 24 March they were called into a meeting and told the 28 March issue would be its last…

Independent Australian Digital Media Launch Fund For Advertisers Invest Directly In Regional And Local Publishers

The new Viztrade Local Media Fund is aimed at delivering digital advertising investment to Australia’s regional and independent media, and providing an avenue for brands and marketers to reach local communities across the country…

Unruly and Ampverse Partner to Boost eSports Ad Investment; Fandango Buys Walmart’s Vudu

In today’s ExchangeWire news digest: Unruly and Ampverse partner to make investment in eSports and gaming inventory easier; Fandango buys Walmart’s video streaming service Vudu in a move to scale up its FandangoNOW offering; and Vitztrade sets up the Local Media Fund to help smaller firms weather the Coronavirus storm…

Viztrade unveils new online advertising initiative to support local newspapers

The Viztrade Local Media Fund has been unveiled today and is aimed at delivering digital advertising investment to Australia’s regional and independent media…

Local media fund to support publishers through digital advertising investment

The Viztrade Local Media Fund has been announced to support regional and independent media through digital advertising investment.…

An initiative to help advertisers invest in regional and local publishers

Melbourne-based digital advertising platform Viztrade has launched the Viztrade Local Media Fund to deliver digital advertising investment to Australia’s regional and independent media…

Ad platform Viztrade looks to connect small publishers and brands through Local Media Fund

Simon Larcey’s programmatic ad platform Viztrade has launched funding for local and regional publishers through the Viztrade Local Media Fund…

Boom: Australia’s premium publishers are set for a comeback

Our Founder, Simon Larcey, talks about the resurgence of premium publishers and why the new regulations being considered by the ACCC are a win-win-win…

Adtech 2020 predictions: Regulations, crumbled cookies and 5G

With 2020 lurking in the shadows, AdNews called on senior industry members, including Viztrade’s Simon Larcey, to share what they predict will be the biggest trend for the year to come.

RIP RTB: Real time bidding is headed for Extinction

Viztrade founder and managing director Simon Larcey argues that in the wake of increasingly strict regulations and concerns around privacy, real-time bidding (or RTB) is on its last legs…

Privacy piracy: the programmatic Wild West needs to stop!

The days of the programmatic free-for-all and unregulated digital data collection are coming to an end, as Simon Larcey warns that Australia will need to adopt a new, transparent approach which respects individual privacy.

The programmatic ad platform to give Silicon Valley a run for its money

Bitcoin scams, fake news and misleading content thrive on the difficult-to-police programmatic advertising platforms run by global tech giants, but Viztrade’s Simon Larcey has found a sweet spot through a new kind of programmatic advertising platform that benefits all parties.

Tech Start-Up Viztrade To Tackle Transparency And Dodgy Middlemen In Digital Advertising

Viztrade has opened its doors, offering a wholly transparent self–service digital advertising marketplace which removes intermediaries and provides a welcome alternative to the often fraudulent and opaque practices of the digital marketing industry.

Marketing hacks beware – the days of dodgy programmatic are almost done

For years, agencies have been dining out on the fact that programmatic platforms are complicated systems that only well trained engineers can master. Those days are numbered, warns Viztrade’s Simon Larcey.

Aussie Publishers have a choice – work together or die alone.

Simon Larcey looks outside of Australia for clear examples of what could be achieved if struggling publishers looked outside their organisations – and to their competitors – for help.

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