by viztrade | Sep 1, 2025 | Uncategorized
The Rise of Commerce Media: The Future of Digital Advertising The way brands connect with consumers is rapidly evolving. Retail media—ads placed directly within a retailer’s ecosystem—was once limited to banner ads on e-commerce sites or end-of-aisle promotions....
by viztrade | Jun 3, 2025 | Uncategorized
Introduction Launching a self-serve advertising platform involves more than just financial investment—it also requires commitment of resources and operational alignment. Through discussions with media owners globally, we’ve identified several recurring concerns. Here...
by viztrade | May 5, 2025 | Uncategorized
Introduction In the world of digital advertising, advertisers face the challenge of ensuring their ads appear in the right places, with the right audience, and in a way that aligns with their brand values. One solution that has been gaining traction is curated...
by viztrade | Mar 30, 2025 | Uncategorized
Introduction Artificial intelligence (AI) is taking over marketing offering brands powerful tools to enhance customer engagement, optimise advertising and drive business growth. As businesses seek to stay competitive, AI-driven marketing strategies are becoming...
by viztrade | Sep 30, 2024 | Uncategorized
Introduction In today’s fast-evolving marketing landscape, businesses have more advertising channels at their disposal than ever before. Two of the most prominent are traditional media and retail media. While both have their strengths, they serve distinct purposes and...
