by Chantelle Hall | Aug 7, 2020 | Uncategorized
The internet and all of its works can be – at best- difficult to comprehend. With concerns around user privacy and data tracking becoming more prevalent as technology continually adapts and changes, understanding what is happening with our data is more important than...
by Chantelle Hall | Jul 13, 2020 | Uncategorized
The landscape of the digital advertising world can be, at best, difficult to navigate. Advancements in new technology become catalyst to a constant stream of changes around how advertising can be purchased online. However, these changes often bring confusion. With the...
by Chantelle Hall | Feb 21, 2020 | Uncategorized
The ever-evolving landscape of the digital advertising industry means more pressure on advertisers and agencies to invest their money wisely. With the emergence of new technologies occurring on a daily basis, the pressure of choosing the right advertising channels...
by Chantelle Hall | Dec 17, 2019 | Uncategorized
It’s no secret that print media is declining in conjunction with the explosive growth in popularity of digital content. The rising fear of publishers is evidence enough of the current need for change in an ever-evolving industry. It is therefore vital that media...
by Chantelle Hall | Dec 5, 2019 | Uncategorized
The word “re-targeting” in combination with the concept of digital advertising is not a new pairing for us as consumers. The ever-increasing usage of the world wide web has brought on a fleet of different strategies by advertisers who are all trying desperately to...