News Media
Build a new revenue stream with targeted, direct, digital advertising
Overview
News media is in prime position to benefit from the influx of AI. With the rise in fake news and artificially created content, consumers are reverting back to trusted media for accurate and real news stories.
Brands, marketers and business owners have never been so careful about where they place advertising and what message they want to portray.
By implementing a self-serve platform and providing access to your ad inventory, you create an alternative to big tech for SME advertisers. Doing this enables them to build awareness and covert new customers in a brand safe, creditable environment.
How is works
We integrate directly to your ad server and allow advertisers to buy direct. We utilise existing targeting metrics already set up in your ad server.
Our platform enables advertisers to create and activate campaigns in four simple steps. We automate the creation of line items and orders, take payment details and set up the campaign.
Grow your revenue
Whether you are a local, regional or national news media owner, we can integrate a platform to take advantage of direct demand. You are in full control of rates and who can and cannot advertise on your inventory.
By launching a self-serve platform you open up access to SME advertisers who account for up to 50% of all digital advertising spend.
Minimise operational costs
Our platform removes operational costs and lets you automate direct advertising revenue flow.
The only task required by your ad ops team is to either approve or decline campaigns as they automatically appear in your ad server.
This makes self-serve revenue the most cost effective of sales channels
Benefits to Media Owners
Fully Automated
Reduce time and drive more sales by eliminating the manual process of insertion orders.
Earn more
With more time you can focus on generating revenue and less time of administration.
Complete Transparency
Get total visibility on campaign and inventory performance through our reporting dashboard
Seamless Integration
VizDirect integrates seamlessly with your ad server
Trusted by leading media brands
Let's talk!
If you would like to learn more about implementing a self-serve solution across your media portfolio or automating your sales process please reach out.
Let us show you our world class platform.